Conversations with
a human voice
CONTEXT
Orange asked me to join their skunkworks startup project “Libon” an over-the-top (OTT) communications app providing calls, messaging, personalised voicemail.
As brand guardian I managed and led a multi-cultural design team, defining process and culture.
Engaging closely with CEO, senior stakeholders, product owners and developer teams I delivered design across iOS, Android and HTML5 products employing research methodologies through to delivery.
I also worked closely with the Orange marketing team, driving brand, creating a consumer-facing website, social media and producing creative for other promotional channels.
ROLE
Design leadership
UX / UI design
Prototyping
Usability testing
TEAM
Lelde Berzina
Sophie Marie
Jiaqi Shan
Irma Arianti
Stéphane Blondel
Vivien Collignon
Wireframes
We defined the core screens for the app, focusing on navigation, recent communication, contacts, conversations and greetings. A click-through prototype was created to test the journey.
Defining a
visual language
The next step was to define the visual language.
This included colour, typography and a large amount of components.
Scalable real estate
With plans to release on desktop and tablet, there was careful consideration of the interplay of various panels and menus on more generous real estate.
Delightful interactions
To partner the visual style, I defined an interaction language that connected elements when transitioning between screens.
Marketing
Working with the marketing department I created a simple site that conveyed the benefits of the product, introduced trust signals and linked to articles where the product had been featured.
IMPACT
Over 2,000,000 users
Grew MAU’s 10x over 24 months
2
MAUs (Monthly Active Users)
10
Growth in MAU's since launch
8
Languages